by A. Montaqim
The presence of virtual currencies within games is one of the main reasons behind the popularity and monetization success of in-app purchases, according to new research by Distimo. “Some 35% of the 300 most popular free games in June use some sort of virtual currencies to monetize in the Apple App Store for iPhone,” it said.
Distimo’s report covers the Apple App Store for iPad, Apple App Store for iPhone, Apple Mac App Store, BlackBerry App World, GetJar, Google Android Market, Nokia Ovi Store, Palm App Catalog, and Windows Phone 7 Marketplace in the United States in June 2011.
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