Technology-Headlines

by George Heymann

Social virtual goods revenues generated via mobile devices to reach $3b in 2011 rising to $4.6 billion in 2016

by Anna Schmidt

Technology Market

A new report from Juniper Research finds that soaring usage of social gaming – driven largely by the sharp rise in smartphone adoption – will push the global market for virtual goods bought from mobile social media services from $3 billion this year to $4.6 billion by 2016.

The report found that sales of virtual goods via mobile social media services are flourishing in Japan and China; as social gaming familiarizes consumers with virtual goods, this trend will quickly become global. Increasing tablet usage is also expected to provide further momentum as these devices offer a significantly better user experience for social gaming than smartphones.

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Survey says: Consumers getting bored with social media

by Anna Schmidt

Technology Market

There are signs of maturity in the social media market, as some users in certain segments are showing “social media fatigue”, according to a survey by Gartner, Inc. The survey reveals continued localization of usage, whereby certain country-specific social characteristics dictate preferences. However, large global brands such as Facebook are making headway in countries where they have not historically been strong.

Gartner surveyed 6,295 respondents, between the ages of 13 and 74, in 11 developed and developing markets in December 2010 and January 2011. Consumers were asked about their use of and opinions about social media sites with the aim of examining usage trends and how enthusiastic users were about social media in general across a range of countries.

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US mobile map audience grows 39 percent in past year as fixed-internet map audience softens slightly

by Anna Schmidt

Technology Market 

comScore, a leader in measuring the digital world, has released results of a US study of mobile map usage based on data from its comScore MobiLens service.

The study found that 48 million mobile users accessed maps on their mobile device during the three month average period ending May 2011, an increase of 39 percent from the previous year, driven in large part by the increase in smartphone adoption.

The study found that map usage via mobile applications was the primary access point for smartphone owners as the map app audience doubled in size over the past year.

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Conflicting demands ‘create huge opportunities for automotive technology providers’

By Maria Santiago

Technology Market

Application of new technology in vehicles has become a critical success factor for automakers

As state and local governments are enacting distracted-driver laws, consumers are increasingly looking for technology solutions to legally and safely make calls, get directions or check email while driving, according to the JD Power and Associates 2011 US Automotive Emerging Technologies Study.

The study measures consumer interest and purchase intent for emerging automotive technologies, both before and after market price is revealed.

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