by George Heymann

Electronic newspaper sales to tablets, eReaders and smartphones to hit $1.1 billion by 2016

by Anna Schmidt

Technology Market

A new report from Juniper Research has found that annual revenues derived from eNewspapers delivered to portable devices will exceed $1.1 billion by 2016 with publishers increasingly delivering via subscription-based applications to counteract falling print sales.

The report noted the surge in iPad adoption led a number of newspaper publishers to move beyond standalone smartphone apps towards integrated digital strategies. Companies such as News International have begun offering a single subscription price enabling access to The Times across all digital platforms.

It observed that transitioning to a paywall-based model would almost certainly result in a substantial decline in the digital user base. Despite this, for many publishers the revenues that accrued from a moderate user base paying a modest subscription charge would outweigh initial loss of CPM (cost per mille)-based advertising revenue.

Print editions in decline

However, the report stressed that many newspaper publishers would struggle to bridge the gap caused by the dramatic decline in sales from print editions. Furthermore, the ubiquity of free online news and infotainment sources obliges publishers to set digital subscription prices markedly lower than print to ensure a critical mass of users. This in turn would put further pressure on margins.

The emergence of NeoNewspapers

Meanwhile, these pressures are likely to be exacerbated by the emergence of ‘NeoNewspapers’. These are publications such as The Early Edition and Flipboard which essentially create newspaper/magazine-style content on tablets derived from social media, RSS feeds and brand partners.

According to report author Dr Windsor Holden, ‘The problem facing publishers is twofold. Firstly; is their content sufficiently attractive to create a viable paying audience? Secondly, can they continue to sustain the costs of a print proposition during the migration to digital?’

Other findings from the report include:
· 5 million consumers will access eNewspapers over tablets/eReaders by the end of 2011
· Tiered content pricing will become increasingly popular in the eMagazine space


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3 Responses

  1. Hi Anna,
    I find it hard to understand why newspapers arer still selling so many each day. Most people now have access to all the news stories through ereading, desk top, labtop. kindles, iphones and many more ways.

    News papers download all their pages to the internet, so whats the point in paying for a news paper when you have access to it for free.

  2. where can i buy a kindle says:

    I think the evolution of eReaders is really exciting – providing opportunities and benefits, many of which still to be fully realised, for example with the elderly and with children. Cost is only a single factor in the purchase equation. Convenience and user-friendliness have a huge impact on whether or not a particular device is popular. Access to magazines, newspapers and books via digital technology is a huge advancement in the establishment of personal libraries…e-libraries.

  3. Xamthone says:

    Thanks for your article. I also believe laptop computers have gotten more and more popular today, and now are sometimes the only kind of computer utilized in a household. Simply because at the same time potentially they are becoming more and more economical, their computing power is growing to the point where they may be as strong as desktop computers through just a few years ago.

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