by George Heymann

T-Mobile officially launches new individual and family rate plans.

T-Mobile today launched a host of new individual and family plans some that include unlimited talk and text as well as data plans options offering 200MB, 2GB, 5GB or 10 GB of high speed data.

T-Mobile offers one of the most affordable entry-level data plans starting at $10 for 200MB of high-speed data. The plans are customizable so that you can configure them with the minute, data and texting plan that is best suited for your usage.

I know I’ll be studying the plans tonight to see what if any additional cost savings are available with these new T-Mobile offerings for my family use case. (Update 05/24/11: After checking into my family plan with 4 lines the new rate plans saved me $40 per month. The new plans are difinetely worth checking out.)

(See the full press release after the break.

T-Mobile’s New Unlimited Rate Plans Make Data Even More Affordable for Families on America’s Largest 4G Network

New T-Mobile plans feature unlimited data with no overages

Bellevue, Wash. — May. 23, 2011

2011-05-23 17:46:22

T-Mobile USA, Inc. today announced a new suite of family and individual plans that expand on the exceptional value and consumer choice the company provides to make data affordable for families on America’s Largest 4G Network.

The plans, available for new and existing customers, offer single-line and multiline options with a range of price points for talk or unlimited talk, unlimited text and unlimited data — with no data overages —  offering 200 MB, 2 GB, 5 GB or 10 GB of high-speed data. Each of the plans also includes unlimited nationwide T-Mobile to T-Mobile calling, and unlimited nights and weekends. T-Mobile also continues to offer one of the industry’s most affordable entry-level unlimited data plans, starting at just $10 for 200 MB of high-speed data per billing month.

Beating the competition, T-Mobile’s $139.99 unlimited family plan with unlimited talk, unlimited text and unlimited data with 2 GB of high-speed data offers a savings of more than $350 per person, per year on a two-line annual plan, compared with similar smartphones plans from AT&T, Verizon and Sprint.1

“Our new rate plans powered by America’s Largest 4G Network put us in an excellent position to capitalize on the 80 percent of wireless customers in America who want smartphones,” said Cole Brodman, chief marketing officer, T-Mobile USA. “We’re providing customers with the 4G coverage they need, an exciting portfolio of 4G smartphones, and the value and flexibility to meet the diverse desires of their entire family.”

T-Mobile’s family plans are also more flexible than ever, allowing customers to select different data options and add-a-line features to meet the needs of first-time smartphone consumers, data-hungry young adults and text-centric teens all in one customized package.

The new family and individual plans are available now. To find the T-Mobile plan that best fits their needs, customers can visit

1 Based on comparison against comparable post-paid plans for smartphones from AT&T, Verizon and Sprint; pricing does not include taxes and fees or cost of phone. Plan features and limitations may vary. Data as of May 2011. See for additional rate plan and pricing information.

T-Mobile’s HSPA+ 4G network not available everywhere. See coverage details at


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